Reputed fashion business is already known as a stage of creative expression. And designers who are influential in this industry must have creative ideas. Keep up with the rapid changes. And slash the competition with its uniqueness.
This is what distinguishes the industry from most industries that are not exposed to much volatility. If fashion does not adapt or bring something new to the consumer. This job, what you get is customer dissatisfaction. To know this, let’s see that as a fashion entrepreneur … What changes are you facing soon?
Drew Hendricks, an independent online marketer who works for Tech Startup in the United States and is a leading thinker on Forbes and Inc.com, brings in a whole lot of change in the fashion industry through engagement with tech entrepreneurs. The emerging trend for fashion business is as follows:
Crowdsourced Design, a new design that is not from a single person.
Tech startup has created a number of ‘crowded’ job activities, such as Crowd Funding, raising funds to create products and services, and Crowd translation, translating translations into fractions and then assembling them into pieces. work And the fashion industry is taking advantage of this in the Crowdsourced design.
It is a design guideline. ‘Brainstorming’ or ‘home’
Crowdsourcing is a trend that is gaining momentum and growth in the fashion industry. Manufacturers, designers and consumers work together to collaborate on product design. The designer will try to design the product and give consumers feedback on the product. This reduces the risk of design. And reduce the investment to the manufacturer well. Finally, the product will come out to customers.
Ryan Kang, CEO and co-founder of ROOY, the online footwear platform, explains how Crowdsourced design can revolutionize the fashion industry.
“Brainstorming Design It’s one way to help the brand create something new that is truly needed. The purpose of designing this way is to create partnerships. With the consumer behind ”
Another important factor to consider is behind the growing popularity of Crowdsourced design, especially for the shoe industry. This way it can remove the barrier to the designer. Kang explained that …
“The three major barriers that prevent good ones from being able to be produced are: The physical structure of the user (customer), production capacity (factory), and marketing and branding (storefront) – this brainstorming design. Integrating these capabilities into the same platform enhances the capabilities of designers. From the previous, there may be obstacles in accepting the design concept that will lead to production for sale for a large consumer base. “
By removing barriers for designers, companies like ROOY reach more consumers. As a result of brand loyalty, it gives consumers access to product ideas that have never occurred before. That reinforces that. Crowdsourced design will give consumers more product development influence.
Prepare to deal with Big Data for Fashion
The fashion industry is like being dominated by small people. Those who say what is popular and what is surplus from production. That’s why many designers and retailers know what products are unpopular and if they take advantage of this information. This information can be used for the fashion industry. According to McKinsey’s study, this is a good source of information for retailers and can increase profit margins by more than 60 percent.
The major player in the fashion industry, Nordstrom, is a giant in the fashion industry. At the start of the data integration process, Nordstrom Chief Information Officer Dan Little explained:
“We have the technology to support our long-term growth plan.”
There are also a number of emerging companies that provide specialized information about the fashion industry and retail fashion businesses. “EDITD CEO Geoff Watts has given an insight into why retailers take advantage of the data. This
“We can use this information to determine the cycle of discounting and promotional promotions across the industry.”
It is clear that many retailers are turning to this information to plan for better deals on their products towards more customers.
Technology in the fashion industry is gaining importance (Fashion Tech)
Many fashion industry experts are focusing on technologies that affect the fashion industry. The cause is so. Because mobile technology has changed and evolved so far, Barkley’s American Millennial Report shows that 50 percent of modern people use smartphones to find information. Like reading online research. Product Review Before making a purchase.
Another important trend is driven by the clashes of traditional retailers and the use of technology to support the sale of new generation fashion stores. In the age of technology called Omni channel that can satisfy customers’ satisfaction as well as when customers go shopping through clothes.
E-Commerce systems can determine which products are available at which branch nearest the customer. In addition, they can also retrieve the clothing they want to use to analyze their purchasing behavior. And can offer new products to customers in the next opportunity. It very good
The IBM study about the impact of the Omni channel on retailers found that type stores Brick-and-mortar stores or stores that have actual storefronts and communicate with customers through online channels, conversion rates, or the ratio of content traffic to a website that shows interest in the store. Accounted for 20 percent compared to retailers with only online stores. With only 4.8 percent of the respondents, it means that technology and smartphones influence sales promotions in the fashion industry and allow merchants to deliver value to consumers before they make a decision. To buy quite a lot.
These trends. Is going to change the face of fashion It is important for designers. Brand products and consumers very much because the three are closer together than ever. Technology will continue to work together to find new ways to create a product. And a channel to connect with consumers. As a result, designers and brands will be able to better serve their customers and less waste from their product lines.